HOT new LAUNCHES

At Hashtag Magazine, we bring you the hottest and most exciting product launches in the market—from beauty and wellness to fashion, tech, and lifestyle essentials. Whether you're looking for the newest skincare must-haves, game-changing gadgets, or stylish fashion trends, we've got you covered!

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16 hours a day contact lenses PRECISIONI™ by Alcon:

Alcon, a global leader in eye care, introduces PRECISION1™, India's first daily disposable contact lens with SMARTSURFACE™ Technology. Designed with innovation at its core, PRECISION1™ features a permanent, micro-thin moisture layer—just 2–3 microns—at the lens surface, holding over 80% water content. This ensures a consistently stable tear film, offering exceptional comfort that lasts up to 16 hours a day.

Crafted from Verofilcon A, an advanced silicone hydrogel, these lenses deliver both high breathability and reliable hydration, reducing dryness and discomfort even during long wear. Unlike traditional SiHy lenses with no water surface technology, PRECISION1™ bridges science and comfort to meet the demands of modern lifestyles.

With its unique design and performance-driven innovation, PRECISION1™ is more than just a lens—it's a breakthrough in eye care that helps wearers step out with confidence, clarity, and lasting comfort every single day.

Avimee Herbal: Science-Backed Ayurvedic Hair Solutions

Avimee Herbal is a new-age hair treatment brand that combines the time-tested wisdom of Ayurveda with the precision of modern science to address real hair and scalp concerns. From hair fall, thinning, and premature greying to dandruff and regrowth, the brand creates safe, natural, and effective solutions designed to treat, not just beautify.