HELLO! IT'S NOT GOODBYE

Elizabeth Hurley's mischievous new game on Channel 4, The Inheritance, has tempted us to part with our own inheritance – but not for long

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Do not be alarmed! Despite appearances, this is your usual, glamorous HELLO! magazine. But in an unprecedented issue takeover, we have partnered with Channel 4 to launch their spectacular new show, The Inheritance.

For the first time, we have changed our iconic masthead from HELLO! to BYE!

As a cornerstone of British publishing, our trailblazing red masthead is instantly recognisable and known all over the world. It’s a byword for luxury, royalty, high society and entertainment news, and is the perfect place to preview The Inheritance in a media first.