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EMMA GREDE
HELLO! UK
|July 07, 2025
The businesswoman and fashion designer reveals her take on luxury: bespoke French clothing, vintage emeralds and a high-end skincare routine
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British entrepreneur Emma Grede co-founded the denim label Good American with Khloé Kardashian in 2016, selling stock worth $1m on the brand's first day. In 2019 she and her husband, Jens Grede, launched the shapewear brand Skims with Kim Kardashian, followed by the plant-based cleaning-products range Safely with Kris Jenner and Chrissy Teigen in 2021.
She has been a guest dragon on the BBC's Dragons' Den, and this month Emma, who was named one of America's Richest Self-Made Women by Forbes and is a member of the board of directors of The Obama Foundation, hosted the Duchess of Sussex on her weekly podcast, Aspire with Emma Grede. Originally from east London, she lives in Los Angeles with Jens and their four children.
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