Brain SPA

The 'new frontier' in mental wellness launches this month - with Gwyneth Paltrow's seal of approval

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What was I saying again?” Ah yes, brain health. As I write this, I've twice checked the notes on my phone (where I vaguely recall scribbling down an important stat) and remembered (while misspelling that word) that I forgot to pack the kids' water bottles. Then, somewhere between that and a 15-minute rabbit hole in my inbox, I finally circled back to the reason I was there in the first place: to pull up a press release for Exomind, the buzzy new treatment for brain health.

Hardly a glowing endorsement of my cognitive sharpness, but last month I could barely remember my name. I jest, but after completing a five-week course, I've noticed a positive effect. And I'm in good company.

Earlier this year, Gwyneth Paltrow wrote on Instagram that an “incredible noninvasive treatment” was helping her navigate the fog and anxiety of perimenopause.

As with anything at this stage in life, it’s difficult to pinpoint where hormonal angst ends and cognitive fatigue or everyday overwhelm begins. This also makes measuring the effects of Exomind tricky; it’s less like tracking steps on a fitness app and more like teasing a delicate gold chain out of a tightly knotted ball. Frustrating, but when the strands start to loosen, the clarity feels worth it.

MIND MANAGEMENT

Described as a “noninvasive neuromodulation device”, Exomind uses gentle electromagnetic pulses, formally known as Transcranial Magnetic Stimulation (or TMS), to stimulate brain regions linked to your mood.