KERALA'S VISION FOR SUSTAINABLE AND INCLUSIVE TOURISM: An Exclusive Interview With Minister Mohammed Riyas

Kerala is setting global benchmarks in sustainable tourism under the leadership of Tourism Minister Mohammed Riyas. The state’s Responsible Tourism RT) Mission uplifts local communities and promotes eco-friendly travel. With initiatives like coastal tourism upgrades, adventure events, and improved air connectivity, Kerala aims to attract diverse travel segments, including destination weddings and wellness tourism. Prioritizing women’s safety, infrastructure development, and innovation, the state envisions becoming a global leader in beach tourism, adventure sports, and wellness, driving economic growth and creating jobs.

- Vineeth Nair

Kerala has long been a frontrunner in sustainable tourism, setting global benchmarks with its Responsible Tourism (RT) initiatives.

From eco-friendly policies to innovative tourism projects, the state continues to push boundaries, making it a top destination for both domestic and international travelers. In an exclusive conversation, Kerala's Tourism Minister, Mr. Mohammed Riyas, shares his vision for the future of Kerala's tourism, the role of responsible travel, and how the state is enhancing its infrastructure to make tourism more inclusive and accessible.

A Commitment to Responsible Tourism

Minister Riyas believes that Kerala's tourism growth must be sustainable and communitydriven. "Tourism is not just about attracting visitors; it should also uplift local communities. That's where our Responsible Tourism (RT) Mission plays a crucial role," he says.

The RT Mission connects local artisans, farmers, and entrepreneurs with the tourism industry, ensuring that tourism benefits extend to the grassroots level. The initiative also focuses on waste management, green certification for destinations, and the 'No Plastic During Travel' campaign-an effort to reduce plastic waste and encourage sustainable travel practices.

"Over 1,200 hotels and resorts, along with 240 travel agents, have signed the Certificate of Association under the RT Mission, committing to responsible tourism principles. It's a collaborative effort where businesses, tourists, and local communities come together to create a sustainable travel experience," Mr. Riyas adds.

Expanding Tourism Through Innovation