Agentic protocol to transform travel

The Agentic Tourism Initiative was unveiled at the TOURISE Summit, introducing the world's first Agentic Protocol for Tourism, a digital framework set to transform every stage of the traveller's journey. Launched in partnership with TOURISE and Globant, the initiative builds on the 'Tourism's Al Takeover: Reinventing Travel through Agentic Tourism' whitepaper to create an app.

- By TT Bureau

The agentic AI trend is fast replacing traditional AI. Where AI would collate information and respond to queries, agentic AI has the ability to track user activity/information, make decisions, and take action without so much as a human prompt. The travel trade is understandably up in arms about agentic AI — not only because it is a potential threat to human agency, but because it is an undeniable threat to agents in the business of travel.