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DR. AMIT DANG

Trade Flock

40 Under 40

As the healthcare landscape in India undergoes dynamic transformations, the role of Health Economics and Outcomes Research (HEOR) emerges as a crucial linchpin in shaping the trajectory of the industry.

Dr. Amit Dang, a distinguished MBBS and MD Pharmacology graduate, excelled at Goa Medical College, earning a gold medal and the Baba Saheb Ambedkar Award. With nearly 13 years in the pharmaceutical sector, he transitioned from entrepreneurship to leadership as the Founder & CEO of MarksMan Healthcare.

Dr. Amit's strategic foresight seamlessly aligns with the future trajectory of HEOR. His acute understanding of the intricate relationship between HEOR and allied subjects, including Real-World Evidence (RWE), market access, pricing, and reimbursements, acknowledges his intrinsic connection to the global healthcare landscape. Dr. Amit's insightful perspective becomes evident as healthcare budgets worldwide face constraints, highlighting the imperative for governments to adopt systems guided by HEOR principles.

His commitment extends beyond MarksMan Healthcare, as demonstrated by his role as the course director at MarksMan Academy of Health Sciences (MAHS). Spearheading the online certification programme in Fundamentals of Health Economics and Outcomes Research reflects Dr. Amit's dedication to knowledge dissemination and shaping the future generation of healthcare leaders. His impact resonates internationally, evident in his six-year presidency at ISPOR-Mumbai and over 100 peerreviewed publications, showcasing his significant contributions to healthcare's academic and research domains.

TradeFlock interviewed this dynamic healthcare professional to explore how he balances introducing cutting-edge medicines with achieving cost-effective outcomes.

What motivated your entry into healthcare and what is your career focus on HEOR?

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