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Are You Doing Business As YOU On Facebook?
Top Agent Magazine
|Top Agent Magazine New York June 2024
Are you ‘Doing Business As YOU’ on your personal Facebook page? In other words, are you posting your business content from your personal page?
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Yesterday a REALTOR asked us, “Why should I bother with a company Facebook page? Can’t I just post everything from my profile page?”
The answer lies in what we call division of content. As you may be aware, social media began as just that… social. It was never truly intended for business use. Over time, as businesses began to see the potential in reaching the masses in a new way, they began to intrude on this communication. Today, it is widely accepted that business will be conducted on all social platforms, but the manner in which we do so (and in which we are received) is still a touchy subject at times.
We believe it’s important to be transparent on social media. Draw the line between communicating as the Person and the
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