Leading the way for diamond retailing transformation in India

Through fixed pricing, traceable diamonds, and international designs culturally layered for Indian wearability, the brand is imbuing a new meaning to value creation in jewellery. With a sharp focus on developing a new product roadmap that equally emphasises high jewellery and everyday wear, tier cities, and omnichannel retail, the brand is laying a solid foundation for aspiration- and trust-driven growth for the next generation of diamond buyers.

- by SOMA BHATTA

In an exclusive interaction with The Retail Jeweller, Shweta Harit, CEO, Forevermark expresses gratitude for the trade's support in the initial phase of building the brand, while extending an open invitation to the industry to join in as franchisees and growth partners as it rolls out a more agile, scalable and locally nuanced plan for faster and deeper market penetration

EDITED EXCERPTS:

Welcome to the industry! With your extensive experience in retail and brand management, how are you approaching the luxury jewellery category, especially as someone who is new to this space?

What's your perspective on the market?

My journey has taken me across various categories— from personal care and beauty to food. Regardless of the industry, I always approach each with the same enthusiasm for change and growth. Right now, jewellery retail, particularly in India, is where I see immense potential. India is now the second-largest and fastest- growing market for natural diamonds. The Indian consumer has evolved. They’re no longer just looking for products from neighbourhood retailers—they want trusted brands with an international appeal, yet a connection to local culture. At Forevermark, we aim to bring that blend: international designs and quality paired with local inspirations, all backed by the trust we've built over the years. It’s an exciting time for us, I am thrilled to be a part of this transformation.

You mentioned there's a significant opportunity in the middle of the premium segment. Can you elaborate on the product strategy, considering Forevermark's history of focusing on smaller, everyday wear pieces?