WE ARE EXPANDING OUR PRODUCT PORTFOLIO BEYOND TRADITIONAL POWER BANKS

Ambrane India has established itself as a leader in the power bank category, capturing over 30 per cent of the market share. To continue its dominance, the leading consumer electronics and mobile accessories brand has developed a two-pronged strategy for further growth and expansion. In an interview with Nisha Shukla, Ashok Rajpal, Managing Director of Ambrane India, reveals details about their sales strategy, expansion plans, and diversification of products. He also provides insights into the latest trends in consumer electronics and the significance of locally sourced components.

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As one of the dominant players in the Power Bank category, Ambrane India holds over 30 per cent market share. What steps are you taking to continue your dominance?

Ambrane India has carved a dominant position in the power bank category, capturing over 30 per cent of the market share. To retain this leadership, we prioritise understanding and meeting evolving consumer demands. This translates into continuous innovation and technological advancements in our power banks. We focus on features and functionalities that enhance user experience and stay ahead of the curve. Additionally, we are expanding our product portfolio beyond traditional power banks.

This diversification caters to a wider range of customer needs, including laptop power banks, wireless charging solutions compatible with MagSafe and the Qi-2 standard, and even solar power banks for eco-conscious users. We are also introducing innovative multi-functional products that combine functionalities, like wireless chargers with integrated power banks, diverse wall chargers, and powerful hubs capable of charging even larger devices like mini-fridges and televisions.

India still imports a significant amount of consumer electronics components from other countries. What steps/measures are you taking to reduce this dependency and ensure end-to-end localisation?