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HETTICH BUILDS ITS NEXT GROWTH PHASE THROUGH INNOVATION AND EXPANSION

The Franchising World

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November 2025

From modular kitchens to space-saving fittings, Hettich has built its brand on innovation and precision. Now, under the leadership of Managing Director Andre Eckholt, the company is accelerating expansion across India, SAARC, the Middle East, and Africa. With a new plant in the pipeline, franchise-driven HeX stores entering smaller cities, and a strong focus on customer experience, Hettich is preparing for its most ambitious growth journey yet.

- BY BENY SACHDEVA

HETTICH BUILDS ITS NEXT GROWTH PHASE THROUGH INNOVATION AND EXPANSION

How do you see Hettich scaling its presence across India, SAARC, Middle East & Africa in the next 3-5 years?

Driven by German innovation and supported by our state-of-the-art manufacturing facilities, we are poised to accelerate our expansion across India, SAARC, the Middle East, and Africa. Our growth strategy focuses on strengthening our presence in furniture fittings, architectural hardware, furniture lighting, and builtin kitchen appliances. We are continuously enhancing our experiential touchpoints (through Experience Centres, Exclusive Stores, and Appliance Brand Shops), while simultaneously expanding and upgrading our manufacturing capabilities with another new plant coming up in 2026. Above all, we remain committed to leading the market with premium solutions that inspire seamless, aspirational interior experiences for our customers.

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