GAIN PRESTIGE, POPULARITY & PROGRESS WITH NATURALS

Everywhere around the world, there is an Indian woman in the quest of the entrepreneurial dream. What is driving so many women to start businesses? What challenges do they face & what helps them succeed? Veena Kumaravel, Founder, Naturals Salon have answers to all as she shares her success story & offers lucrative opportunity for women entrepreneurs who want to excel in salon industry.

- Beny Sachdeva

Four significant trends of salon industry

1 Customers are moving up the value chain curve, there is an opportunity in every segment in both higher and lower end of markets.

2 Beauty parlours and barber shops are being organized and they are moving up the value chain. Currently only 20% of the salon industry is organized at this point of time.

3. Unisex salons are growing fast, at the same time there are specific salons for men and women emerging for privacy reasons. A new trend that is witnessed is salons for kids and teenagers are coming up as a category, with different themes.

4. There are new service segments that are emerging like nail art, bridal service, hair service, foot massage service (reflexology), hair fixing and treatment-based service.

Franchise facts

Area required: 1200sq. ft for Naturals, 1500 sq.ft for Naturals Signature, 1500 sq.ft for Naturals Ayur, 1800 for Page 3 and 300 sq.ft for Nails.

Investment: Rs 20 lakh to Rs 1.5 cr.

Franchising since: 2007

No. of franchisees: 698

ROI: 40%

Break-even: 24 to 32 months, based on the investment and location.