FRANCHISE FORCAST WHAT INDIA'S SHOPPERS AND ENTREPRENEURS NEED TO KNOW?

The franchise model is not just transforming markets; it's empowering people, creating a new generation of entrepreneurs, and driving India's economic growth. Let's read below the trends that will lead the pack in the franchise industry.

- BY BENY SACHDEVA

Did you ever imagine that just in 10 minutes, you could have a mobile phone or laptop delivered to your doorstep? Or that you could drive an electric car in a Tier 4 town, with access to charging stations? The world is becoming smaller, and every global brand you once dreamed of traveling to purchase is now easily available in Tier 3 and 4 towns.

This accessibility has been made possible thanks to the franchise business model, which enables brands to scale efficiently while empowering local entrepreneurs. By partnering with franchisees, global and national brands have created a network of opportunities, fostering entrepreneurship and transforming small-town economies.

Franchising is not just about bringing products closer to consumers; it's about creating ecosystems of growth. It allows individuals with ambition and vision to start their own businesses with the support of established brands. This model has played a significant role in generating employment, from local store managers and delivery staff to skilled technicians and back-end support teams.

India's retail and franchise industry is growing rapidly, driven by shifts in shopping habits, advancements in technology, and the expansion of new markets. The rise of franchising has directly contributed to the development of Tier 2, 3, and even 4 cities, making them hubs of economic activity and bridging the gap between rural and urban economies.

For example, in 2024 alone, nearly 50% of franchise expansions took place in smaller cities, leading to thousands of new jobs and entrepreneurial ventures. This trend is expected to continue, with the franchise market projected to surpass Rs 15,000 crore by 2025.

The franchise model is not just transforming markets; it's empowering people, creating a new generation of entrepreneurs, and driving India's economic growth. Lets read below the trends that will lead the pack in the franchise industry.