Life Insurance News

LIC Launches WhatsApp Bot for Premium Payment Convenience

- 

Life Insurance Corporation of India (LIC) has introduced a WhatsApp-based bot to streamline premium payments for policyholders. Launched on May 9, 2025, the service allows registered users to interact with the LIC WhatsApp number 8976862090 to view due policies and pay premiums via UPI, net banking, or cards-all within the messaging app.

The initiative offers a seamless customer experience, including receipt generation, entirely through WhatsApp. LIC MD & CEO Siddhartha Mohanty highlighted that this digital tool would enhance operational ease and provide policyholders with a convenient payment alternative anytime, anywhere. LIC's customer portal already sees daily logins from over 3 lakh users and has a user base exceeding 2.2 crore registered policyholders. The new WhatsApp feature is expected to significantly boost service efficiency and customer satisfaction, aligning with LIC's commitment to leveraging technology for better outreach.

Aditya Birla Sun Life Partners Equitas SFB to Expand Insurance Access

Aditya Birla Sun Life Insurance (ABSLI) has partnered with Equitas Small Finance Bank to enhance life insurance access through the bank's nationwide branch network. This tie-up enables Equitas customers to avail ABSLI's suite of life insurance products-such as the Salaried Term Plan, Nishchit Aayush Plan, and Assured Savings Plan-directly from its branches.

Targeting increased financial inclusion, especially in semi-urban and rural markets, the partnership supports the broader industry goal of "Insurance for All by 2047." Kamlesh Rao, MD & CEO of ABSLI, emphasized how the alliance will deliver comprehensive protection solutions to a wider customer base.