The market share of locally produced chicken meat in South Africa

South Africans often proclaim themselves to be meat lovers. Globally, the average meat consumption is estimated at 64kg per capita, while South Africans consume approximately 69kg per capita each year.

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Among animal products, the chicken industry holds the largest market share in South Africa. As one of the country's most intensive livestock sectors, it plays a crucial role in adding value to locally produced grains and oilseeds through feed utilisation, and supports a significant number of jobs, not only in farming but across the entire value chain.

Given its economic impact, it is essential to gain a comprehensive understanding of chicken meat consumption patterns in South Africa.

Per capita consumption

The summary of agricultural statistics for South Africa indicates that in 2023/24, per capita consumption of chicken meat was approximately 34,8kg, while egg consumption stood at 7,4kg per capita (Figure 1). To provide a comprehensive view of chicken product consumption, it is essential to consider the per capita consumption of other types of meat as well.

Compared to chicken, red meat consumption was slightly lower, at just under 25kg per capita. The total for 2023/24 includes beef at 16,5kg, sheep and goat meat at approximately 2,7kg, and pork at around 5,7kg per capita.

Examining consumption trends for the different types of meat over time reveals several notable shifts. Per capita beef consumption declined from just over 19kg in 2014/15 to 16,5kg in 2023/24, a decrease of approximately 13%. Consumption of mutton and goat meat fell by 0,9kg per capita over the same period, representing a 25% drop. In contrast, pork consumption increased by around 1,1kg per person - an increase of 23,4% - between 2014/15 and 2023/24.

Chicken meat consumption also saw a decline, decreasing by 3,51kg per capita (9,2%) between 2014/15 and 2023/24, while egg consumption fell by approximately 0,4kg per person.