SHIPPING'S DIGITAL SHIFT DEMANDS SHARPER MESSAGING, GETTING THE MARKET IS ANSWERING IN ASIA

Singapore / Rotterdam, 23 July 2025 – As maritime companies digitize, decarbonize, and expand across continents, standing out in the market has never been more challenging. Customers expect clarity. Talent is scarce. And lead generation takes more than a good product. It requires creativity, consistency, and the right message at the right time. To meet that demand, maritime marketing agency Getting the Market has opened an office in Singapore to support clients across Asia.

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The Singapore office comes at a time of accelerating change. From vessel performance software to low-emission technologies, shipping is undergoing both a digital and sustainable shift. But without the right narrative, these solutions risk being overlooked. According to the latest BIMCO/ICS report, the industry will face a shortfall of more than 89,000 officers by 2026. These combined forces are making strategic, global communication more essential than ever.