THE SAREE MAESTRO

Taneira Sarees, helmed by CEO Ambuj Narayan, aims to become an Rs 1000 crore brand by 2027, blending tradition with innovation and empowering artisans across India.

- ARITRA GHOSH

Consumers have evolving preferences, and a lot of consumers are adopting a vegan lifestyle. In order to cater to these customers, we innovated through our design and sourcing team." - Ambuj Narayan, CEO, Taneira Sarees. Taneira Sarees, a brand synonymous with elegance and tradition, has been weaving its way into the hearts of saree connoisseurs across India. From its humble beginnings as a part of the Titan Company, Taneira has emerged as a beacon of sustainable fashion, celebrating the rich heritage of Indian textiles while embracing modern innovations. Led by Ambuj Narayan, CEO, Taneira, the brand has embarked on an ambitious expansion journey while staying true to its commitment to craftsmanship, sustainability, and community empowerment.

A Tapestry of Expansion

Taneira's expansion strategy unfolds like a carefully crafted tapestry, each thread woven with purpose and passion. The brand's journey over the past few years has been nothing short of remarkable. With a strategic expansion plan in place, the brand has witnessed exponential growth, spreading its wings to reach more saree enthusiasts across the country. Ambuj sheds light on their expansion strategy, stating, "By the end of FY 22, we were at 20 stores overall in the country. And by the end of FY 23, we were at 41. This FY 24, we are going to close with almost 75 stores." The brand's aggressive approach includes plans to open 30 to 35 stores annually, primarily focusing on metropolitans and Tier I markets.

Enriching Communities