MADAME EYES 11 NEW STATE CAPITALS TO GROW

Currently, about 11 percent of its revenue comes from pure-play online channels, including marketplaces and own D2C web store.

- BY VAISHNAVI GUPTA

From its early days as a manufacturer to establishing itself as a B2B retailer and eventually transitioning into a B2C brand with exclusive stores, Madame has continuously adapted to stay ahead of the curve.

Today, it is a leading D2C and omnichannel brand with a robust digital presence and a loyal customer base.

Reflecting on the broader market, Akhil Jain, Executive Director, Madame noted, “Two decades ago, there were very few brands catering to the fast fashion segment. But today, with the influx of international players and the rise of strong Indian brands like ours, the competition has intensified, and that’s a good thing. It pushes everyone to be more innovative and customer-focused. Relevance is key.”

Digital Surge

On the online channel front, Madame is steadily growing its digital footprint. “Currently, about 11 percent of our revenue comes from pure-play online channels, including marketplaces and our own D2C web store. When we add in online contributions from large-format retail channels, the total reaches around 12 percent,” stated Jain. “Our goal is to take this up to 20-25 percent over the next three to four years.”

The brand is present across major e-commerce platforms such as Myntra, Ajio, Tata CLiQ, and Nykaa. While marketplaces currently account for around 80 percent of the brand’s online revenue, Jain sees strong value in D2C. “I’m proud to say that nearly 20 percent of our online revenue comes from our own web store,” he highlighted.”

Strengthening Offline Retail Footprint