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INDIA'S DIGITAL BOOM

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May-July 2024

Digital commerce is rapidly gaining prominence in India, driven by the widespread adoption of smartphones and increasing internet penetration. The convenience, wide product range, and competitive pricing offered by e-commerce giants like Amazon and Flipkart, along with the emergence of innovative startups in fintech and logistics, are transforming consumer behavior. Government initiatives like Digital India and improved digital infrastructure further support this growth, making digital commerce a cornerstone of India's modern economy.

INDIA'S DIGITAL BOOM

The overall monthly shopper base (MTUS) has surged, constituting 31% of the Active User Base (ATUS).

Over CY20-30, Tier 2+ cities will contribute 88% of new online shoppers.

India has approx 800 million internet subscribers.

imageThe Indian e-commerce sector is ranked ninth in cross-border growth in the world.

As of Jan 2024, BHIM UPI recorded 12+ Bn digital payment transactions with a value of Rs 18.41 Tn.

India’s online shopper base to be the second largest globally by 2030, with nearly 500-600 Mn shoppers.

imageVAHDAM INDIA

GLOBAL WELLNESS REVOLUTION

It is the only Indian brand available in over 6500 stores across US, 550+ UK, 200+ Canada and 30+ stores in UAE.

VAHDAM India, home-grown wellness brand, offers the finest Indian teas and spices under a sustainable-ethical brand, eliminating middlemen. Started in 2015 by then-23-year-old Bala Sarda, it is a vertically integrated brand that is disrupting the 200-year-old global supply chain, sourcing directly from 150 farms across India with its manufacturing in 100,000 sq. ft. BRC Certified state-of-the-art facility in the National Capital Region of India. VAHDAM has been shipped to over 4 million consumers across 130 countries with USA, Canada and Europe as its key markets. It has delivered a CAGR of 151 percent since inception and is the largest home grown tea and wellness brand in revenue.

FLERE HISTORIER FRA Retailer

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How Private Labels Are Disrupting the Grocery Retail Market

The Indian grocery retail landscape is undergoing a quiet but powerful disruption with the rapid rise of private labels. From e-commerce giants like Amazon and Flipkart to new-age retailers such as BigBasket and Organic World, players are driving significant growth through their own grocery brands across categories like staples, snacks, dairy, and home care. No longer seen as just value-driven alternatives, these labels are reshaping the market with strong consumer loyalty and impressive growth, competing head-on with traditional FMCG leaders.

time to read

3 mins

July - August 2025

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How Food Brands Are Growing Through Collaborations

Food brands in India are increasingly turning to smart collaborations to boost visibility, spark consumer excitement, and drive long-term growth.

time to read

3 mins

July - August 2025

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INSTAMART: POWERING INDIA'S 10-MINUTE ECONOMY

Instamart has transformed quick commerce in India from a bold experiment into a Rs 5,655 crore business that now serves over 11 million monthly users across 125+ cities. CEO Amitesh Jha credits its success to a deep hyperlocal supply chain, AI-powered operations, and a \"go deeper, not wider\" strategy that prioritizes sustainability, assortment, and trust.

time to read

5 mins

July - August 2025

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JEWELRY RETAILERS BET BIG ON FRANCHISING AND TIER II CITIES FOR EXPANSION

India's jewelry market is undergoing a retail boom, with brands aggressively expanding through franchising, shop-in-shop formats, and omnichannel strategies. From Tier II & III cities to diaspora-driven global markets, players are racing to build accessible and trusted footprints.

time to read

3 mins

July - August 2025

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Retailer

CRAFTING LEGACY, SCALING LUXURY

Rohan Narang on shaping Hazoorilal Legacy for the next generation of jewellery buyers.

time to read

2 mins

July - August 2025

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Retailer

CONVENIENCE TO LIFESTYLE: RTC'S BIG LEAP IN INDIA

84 percent of consumers believe frozen snacks allow them to enjoy restaurant-style food at home, while 73 percent say they taste just as good as freshly prepared meals.

time to read

3 mins

July - August 2025

Retailer

Retailer

THE RISE OF MATCHA BEAUTY: HOW THE GREEN POWDER IS INFLUENCING BEAUTY TRADITIONS

From a Japanese tea ritual to a global skincare phenomenon, matcha has become a multi-billion-dollar beauty category, prized for its antioxidants, vitamins, and caffeine that calm, protect, and energize the skin.

time to read

3 mins

July - August 2025

Retailer

Retailer

ACER LOOKS TO TOUCH 300 STORE MARK IN 2025

Recognizing the increasing digital appetite in smaller markets, Acer is actively investing in Tier II and III cities.

time to read

3 mins

July - August 2025

Retailer

Retailer

EMBEDDING CIRCULARITY IN INDIA'S TEXTILE REVOLUTION

India's ambition to scale its textile sector to $300 billion by 2030 must go hand in hand with sustainable practices. By embedding circularity—reusing, recycling, and extending the life of materials—into its growth strategy, the industry can balance economic expansion with environmental responsibility, setting a global example for sustainable manufacturing.

time to read

3 mins

July - August 2025

Retailer

Retailer

BEYOND BORDERS: HOW AZURE HOSPITALITY IS TAKING INDIAN DINING GLOBAL

The company is exploring opportunities in regions with a strong appetite for Indian and Asian cuisines.

time to read

3 mins

July - August 2025

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