How Amazon Business Is Empowering MSMEs Of India

By leveraging technology, offering a vast product range, and focusing on customer needs, Amazon Business has become an indispensable partner for companies across the country.

- NANDINI BANERJEE

In 2017, Amazon Business launched in India with a bold vision to revolutionize the country’s procurement landscape. Over the past six years, this vision has come to life, marked by significant milestones and exponential growth. As Mitranjan Bhaduri, Head of Amazon Business Marketplace in India, reflects on this journey, the impact on both MSMEs and large enterprises is evident.

Key Milestones and Growth

“From our modest beginnings with just 14,000 sellers and a limited product selection, Amazon Business has grown into the largest aggregator of GST-enabled products,” Bhaduri notes. Today, Amazon Business offers over 19 crore products from more than 10 lakh sellers, delivering to over 99.5 percent of pin codes across India, with Tier II and III cities making up a significant portion of the customer base. “Sixty-seven percent of our buying customers and 55 percent of orders come from smaller cities,” Bhaduri emphasizes. The platform has facilitated easier procurement processes, offering volume discounts, bulk purchase assistance, and post-spend analytics. This not only saves time and money for businesses but also provides critical insights for informed purchasing decisions. Companies like LT Foods Ltd. have expressed their satisfaction, “Amazon Business has become our go-to partner for our retailer gifting program and we are looking forward to starting our office supplies and IT procurement through Amazon B2B,” they shared.