HOW MODERN BAZAAR IS EXPANDING WHEN OTHERS ARE DOWNSIZING!

Modern Bazaar Departmental Stores Pvt. Ltd. is redefining retail in India by strategically expanding its presence and enhancing its customercentric offerings.

- BY VAISHNAVI GUPTA

Under the leadership of Kunaal Kumar, Managing Director, the brand has maintained its growth momentum in an otherwise challenging retail landscape. While many retailers have downsized or shuttered operations in recent years, Modern Bazaar continues to flourish, driven by an innovative approach and a keen understanding of customer needs.

Steady Expansion Amid Challenges

“Unlike many other retailers, we’ve chosen to expand aggressively,” said Kunaal Kumar. “In the last couple of months, we’ve opened a new store in Greater Kailash and another in Faridabad. Looking ahead, our next two locations include Connaught Place and Terminal 3 (T3) at Delhi Airport.”

Kumar emphasizes the importance of selecting sites that cater to the brand’s audience. “We’re very particular about where we open stores. These places are carefully studied to ensure e-commerce does not overly affect us,” he explained.

By the end of the year, Modern Bazaar plans to operate 25 stores, including the expansion of its “express format” stores. “We’re also considering opening more express stores, which are smaller, around 1,500 square feet. The express format focuses on stocking the 70 percent of products that sell the fastest,” Kumar added.