Auto Licensing Gears Up

How merchandising serves more than just a revenue source for automobile companies, according to Honda India

-  IMRAN FAZAL

With automotive brands embracing the trend of merchandising and licensing in India, Honda Cars India Limited (HCIL) recently launched its official merchandise line, the ‘Honda Collection’. This range offers a diverse range of merchandise designed to complement the modern lifestyle of Honda enthusiasts. From stylish apparel like T-shirts, jackets, and caps, each item seamlessly combines functionality with aesthetics. The products are available at Honda retail sales outlets.

Talking to Retailer, Kunal Behl, Vice President of Marketing and Sales, Honda Cars India Limited, discussed the strategy behind launching the merchandise collection and HCIL’s approach to building brand loyalty through the ‘Honda Collection’.

PROVIDING HOLISTIC EXPERIENCE

Behl explained, “At Honda, we are committed to providing not only premium products to our customers but also believe in offering a comprehensive experience at every step of their journey in purchasing a Honda vehicle.”