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Lotus's triumphs at Retail Asia Awards 2025
Retail Asia
|Issue No. 09
It was recognised in the Domestic Retailer of the Year - Thailand, Hypermarket of the Year - Thailand, and Influencer Marketing Campaign of the Year - Thailand categories.
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Lotus's, operated by CP AXTRA Public Company Limited, emerged as a dominant force at the Retail Asia Awards 2025, L securing three prestigious titles: Domestic Retailer of the Year-Thailand, Hypermarket of the Year - Thailand, and Influencer Marketing Campaign of the Year - Thailand.
Lotus's 31st Anniversary campaign
Winning Domestic Retailer of the Year - Thailand, Lotus's disrupted conventional anniversary marketing with its "Value Magnet" campaign, executed during a challenging Q3 economic climate.
Instead of relying on standard promotions, Lotus's introduced a bold, insight-driven approach, tapping into Thailand's love for Korean pop culture.
Denne historien er fra Issue No. 09-utgaven av Retail Asia.
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