Self Image: Ticket To Success?

Your capacity for success will be altered according to the image you have of yourself. So, set it on the right trajectory to move to a higher level

- LARISSA FERNAND

Your capacity for success will be altered according to the image you have of yourself. So, set it on the right trajectory to move to a higher level

Q) When I say “dog”, what comes to your mind?

A) “English bull terrier, my favourite dog breed. White, with a patch over one eye, chunky, affectionate, and fun loving.”

When the word dog was uttered, the individual who answered instantly visualised the word based on his memories and experiences. He did not see the word D-O-G, he visualised it. That’s because humans predominantly think visually, in pictures and videos. This interaction is not something I made up. It took place on the podcast, Diary of a High Net Worth Investor, wherein Ravi Dua (guest) posed the question, and Graham Rowan (host) answered.

Take Coke. What comes to your mind when you hear the word coke? The pleasure of having a coke at a school friend’s birthday party because your mother would not keep it at home. The time you and your college friends shared a can of coke after a football game. The evening in a pub where you had a rum-n-coke on your first date with your wife. A glass of ice with the aerated drink poured over it on a hot summer day. That’s because Coca-Cola is not selling you a drink, but a memory.

Coca-Cola as a company knows this, and has a behavioural science team to better understand consumer wants and needs, and enact more targeted marketing activations.

Boat. What comes to your mind? A cruise liner? A yacht? A fisherman’s boat? A sail boat? House. Do you immediately see your house or the dream house you aspire for?