Maharashtra Charts Dual Path: Agri-Tourism and Adventure Tourism to Drive Growth

Maharashtra's dual tourism policies empower farmers and adventure operators, providing financial incentives, training, and growth opportunities for businesses

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Maharashtra, a state known for its diverse geography and cultural richness, is turning tourism into a driver of growth. The government has introduced two landmark initiatives - the Agri-Tourism Policy (2020) and the Adventure Tourism Policy (2021). Both policies operate in different spheres but share a common goal: to boost the economy, create jobs, and make the tourism sector more attractive for businesses and entrepreneurs.

AGRI-TOURISM: FARMS AS A GATEWAY TO GROWTH

The Agri-Tourism Policy was launched to connect agriculture with tourism and provide farmers with additional income opportunities. According to the policy, any farmer with a minimum of one acre of agricultural land can set up an agri-tourism centre, while five acres are required for hosting school groups.

Such centres can offer visitors bullock cart rides, rural games, organic farming lessons, and eco-friendly stays with traditional Maharashtrian meals. The policy specifically notes that agriculture should remain the main occupation of the farmer, and tourism must act as a supplementary source of income.

The economic intent is clear. As per the preface to the policy, Maharashtra's Tourism Policy 2016 set ambitious goals - to create 1 million jobs, achieve a 15 percent share of tourism in the state's gross economy, and ensure 10 percent annual growth in the sector. Agri-tourism is seen as a direct route to achieving these goals by channeling revenue into rural areas.

For entrepreneurs, the benefits are strong. The policy offers access to bank loans, GST concessions, electricity subsidies, and marketing support from the Tourism Department. Registered centres also gain eligibility for various agricultural schemes, such as support for orchards or polyhouses. This makes it easier for farmers to become business owners without leaving their villages.