Transforming Partner Engagement with a Next-Gen Approach

In an exclusive interview with Outlook Business, Sanjib Sahoo, EVP, Global Technology and Chief Digital Officer of Ingram Micro, shares how the Xvantage platform is empowering channel partners and reshaping the distribution landscape in India.

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Technology companies are rewriting the playbook on partner engagement to meet rising customer expectations while navigating a rapidly evolving distribution ecosystem. Leading this charge is Ingram Micro, a global technology distribution leader, with its revolutionary Xvantage platform. Melding innovation, efficiency, and sustainability, Xvantage is setting new standards for inclusivity and long-term growth.

At the forefront of this transformation is Sanjib Sahoo, whose vision has been instrumental in redefining how Ingram Micro's partners interact with the ecosystem. “The Xvantage platform is a game-changer for technology distribution. It doesn’t just simplify—it empowers. By blending hardware, software, cloud, and services into one seamless interface, we’re enabling our partners to focus on scaling their businesses,” says Sanjib.

Reinventing Partner Engagement

The Xvantage platform is tailored to address the complexities of the distribution ecosystem. Its intuitive, user-first interface simplifies traditionally cumbersome processes. From real-time pricing updates to personalised product recommendations, the platform integrates hardware, software, cloud services, and professional support in one unified dashboard.

Sanjib likens the platform’s experience to that of a popular consumer tech model: “Imagine a Netflix-like interface but for B2B. We push personalised insights and recommendations to partners in real-time, ensuring they have everything they need at their fingertips.”

For partners used to navigating a labyrinth of purchase orders, stock updates, and invoice management, this simplicity is transformative. The integration of generative AI amplifies the platform’s utility, enabling partners to make informed decisions faster. By personalising insights, the AI ensures that each partner’s journey is tailored to their unique needs.

Empowering Small and Medium Businesses