On the Road Less Travelled

Our entrepreneurial journey as the founders of the CarDekho group proves the fact that ambition and ingenuity can flourish in the most unexpected places.

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Hailing from Jaipur, a Tier-II city, we shaped an idea born in a garage into what is now a unicorn valued at $1.2bn. Our story is a tale of vision, perseverance and overcoming challenges showcasing that success is not confined by geography but is shaped by a commitment to innovation and hard work.

After completing our engineering education and gaining professional experience, we returned to Jaipur following the loss of our father.

Committed to staying in our hometown, we decided to leverage our technical knowledge to start something meaningful. That's how GirnarSoft, our software-development firm, came into existence.

The turning point came in 2008 when we attended the Delhi Auto Expo. Amid the spectacle of automobiles, we noticed a significant gap: the lack of accessible, customer-focused information to help buyers make informed decisions.

This realisation sparked the idea of creating an online platform dedicated to car searches and reviews.

Thus, was laid the foundation of CarDekho to address this need in the automotive ecosystem.

First Gear

In the early days, we operated out of our garage, focusing on addressing real customer needs. We concentrated on creating high-quality, informative content that would resonate with users and build trust.

This approach helped us grow our user base organically without relying heavily on traditional marketing channels.

Over the years, we used innovation and technical expertise to solve pressing challenges for automotive consumers. What began as a car search and review platform has evolved into a comprehensive house of brands that integrate automotive and financial solutions seamlessly.