INDIA'S BEST CEO - Building Dreams, Not Just Hotels

How Vikram Cotah is shaping GRT Hotels into India's most soulful hospitality brand

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GRT Hotels & Resorts, the hospitality arm of the GRT Group is a trusted name in South India. Founded by Mr. G. Rajendran, Chairman of the GRT Group, the brand began its journey with a vision to offer warm, soulful hospitality rooted in Indian values. Over the years, it has grown under the strategic guidance of Managing Directors Mr. G.R. Anand and Mr. G.R. Radhakrishnan, expanding its footprint across key destinations. Today, under the leadership of Deputy Managing Director Mr. T. Nataraajan, GRT Hotels continues to redefine hospitality with pur- pose, care, and innovation-offering experiences that go beyond stays.

What sets GRT Hotels apart is its unwavering focus on people, culture, and purpose. Led by CEO Vikram Cotah, the brand is building a distinct identity rooted in soulful hospitality, where growth is measured not just in numbers, but in impact, emotion, and the quiet power of care.

Carrying this ethos forward, GRT Hotels has carved a niche for itself, not just as a brand, but as a feeling.

What makes GRT Hotels so unique in today's crowded hospitality landscape?

We're not just running hotels— we're nurturing memories, emotions, and belonging. GRT Hotels was born with a South Indian soul and global ambition. Our culture is deeply intuitive—we don't just “serve” guests, we see them. From temple town sanctuaries to beachside escapes and city hubs, we create experiences in all our 22 hotels and resorts that linger in people's hearts long after checkout. Our promise—The Promise of More— isn't a tagline. It's our way of life.

You've been a frontrunner in sustainability long before it became a trend. What sparked that journey?