Prøve GULL - Gratis

EV Unplugged

Outlook Business

|

November 2024

Electric vehicles are crucial to India’s climate change plan. But reliance on China for imports and technology constraints remain hurdles the sector needs to overcome

- Pushpita Dey

EV Unplugged

A quiet revolution was taking place on India's roads in 1983. On December 14, the Maruti 800 was rolled out, offering an internal combustion engine (ICE) vehicle at an affordable price to middle-class households. The small car with big dreams paved the way for mass adoption of ICE vehicles and changed the dynamics of the auto industry.

More than 40 years later, the government is planning a second coming in the automobile sectorthis time through the mass adoption of electric vehicles (EVs). Part of this strategy is 30@30, which aims at a 30% share of EVs in new sales by 2030. Automakers are already moving towards electrification; several have announced phase-out dates for ICE vehicles.

In India, Suzuki expects 15% of its sales to come from EVs by 2030. Tata Motors plans to achieve 50% sales from EVs, globally, by the same year. At a convention of the Society of Indian Automobile Manufacturers (SIAM) in September, Union transport minister Nitin Gadkari said the EV market will have 1 crore annual sales by 2030. But a number of hurdles have to be crossed to meet this ambitious target.

Facing an Obstacle Course

Among other initiatives, the Atmanirbhar Bharat Abhiyaan announced in 2020 includes a vision for energy independence by 2047.

The government also launched a production-linked incentive (PLI) scheme to boost EV manufacturing and approved an EV manufacturing scheme in March 2024 to give impetus to its Make in India initiative.

The plethora of schemes aside, the EV sector is still some way off from becoming "atmanirbhar". Supply of raw materials, technology and import dependence, particularly on China, have been consistently rising. A Global Trade Research Initiative (GTRI) report warns that China's automobile industry, buoyed by substantial state support, has rapidly advanced in EV technology, making it a leading exporter of EVs and related components.

FLERE HISTORIER FRA Outlook Business

Outlook Business

Outlook Business

'Reimagining Industrial India: Sustainable, Skilled and Inclusive'

India's manufacturing playbook is evolving. Aditi Kumar, joint managing director, TVS ILP, shares the trends reshaping design and consumer demand

time to read

1 min

December 2025

Outlook Business

Outlook Business

Fighting on Foreign Soil

Facing overcapacity at home, Chinese automakers are hunting for market share in India's key export strongholds

time to read

5 mins

December 2025

Outlook Business

Outlook Business

A Fine Balance

A Jaipur-based health-tech start-up is building a network for diagnosing and treating vertigo, bringing specialised care and advanced rehab to patients globally

time to read

3 mins

December 2025

Outlook Business

Outlook Business

On the Prowl

Manipal's insatiable appetite for acquisitions has made it the biggest hospital chain in the country this year

time to read

5 mins

December 2025

Outlook Business

Outlook Business

The Power of Scale

After decades of calm in India's paints market, Birla Opus' entry has shown that in a world chasing speed, size can still be a strategy

time to read

5 mins

December 2025

Outlook Business

Outlook Business

Tanaashi Technologies - Empowering MSMEs with Scalable Digital Transformation

Building agile technology platforms that strengthen MSME productivity and competitiveness

time to read

2 mins

December 2025

Outlook Business

Outlook Business

Money Trails

A study explores how interest rates and money supply shape tourism flows and spending across small Pacific Island economies

time to read

3 mins

December 2025

Outlook Business

Outlook Business

Altera Institute - Reimagining Business Education for India's Digital and AI Future

Reimagining business education for a world driven by technology and purpose

time to read

2 mins

December 2025

Outlook Business

Outlook Business

Dark Horse to Disruptor

Rapido has broken the Uber-Ola duopoly in ride hailing by flipping the typical go-to-market script of consumer-tech in India. Now it is foraying into food delivery

time to read

6 mins

December 2025

Outlook Business

Outlook Business

Janhavi Sukhtankar – Building The Best At Lodha

Leading a Culture of Care and Purpose

time to read

2 mins

December 2025

Listen

Translate

Share

-
+

Change font size