Eight Roots And The Quiet Science Of Sleep

From a personal health concern to a category-defining wellness venture, the brand reflects a measured shift towards science-led everyday care in India

- RISHABH BOHARA & NIHARIKA JAIN FOUNDER | Eight Roots

The story of Eight Roots begins not in a laboratory or a boardroom, but in the restless hours of interrupted sleep.

In a wellness landscape saturated with quick fixes and overpromises, the emergence of a brand rooted in personal inquiry and scientific curiosity offers a notable departure. For Rishabh Bohara, the search for better sleep became an entry point into a deeper exploration of micronutrient deficiencies and their overlooked role in daily wellbeing.

WHAT PERSONAL NEED REVEALS

Sleep, often dismissed as a lifestyle concern, has increasingly come under scrutiny for its physiological underpinnings. Recurring fatigue and inconsistent rest led Bohara to examine magnesium deficiency, a condition more widespread than commonly acknowledged. Existing remedies, largely oral supplements, presented limitations. The question extended beyond efficacy to how wellness could integrate seamlessly into daily life.