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DE BEERS: LEADING RESPONSIBLE TRANSFORMATION IN GLOBAL DIAMOND INDUSTRY
Outlook Business
|November 2025
Driving India's growth through intelligent, sustainable, and inclusive digital transformation.
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De Beers has been a leading name in the diamond industry for decades. With 30% market share, how would you describe its position and role in today's global market landscape?
Answer: De Beers operates as a leader within a competitive global diamond market. The company accounts for around 25% of global supply by volume and about 30% by value. The rest of the world's production comes from several other major mining companies spread across Russia, Canada, Australia and Africa. The global diamond industry today is diverse and market-driven, with prices determined by consumer demand rather than by any single producer. De Beers' focus remains on maintaining the integrity and value of the natural diamond category through responsible sourcing and transparent business practices.
There have been concerns in the past about conflict or “blood diamonds.” How does De Beers ensure that its diamonds are responsibly sourced?
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