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Building A Stronger Sporting Ecosystem

Outlook Business

|

September 2024

Leveraging global expertise, PwC is reshaping the sports industry by fostering collaboration among key stakeholders to enhance performance and infrastructure on both national and international levels.

Building A Stronger Sporting Ecosystem

SHIVANSHU CHAUHAN

Partner – Water and Circular Economy, PwC India

The need for a cohesive and well-structured ecosystem has gained importance in today’s rapidly evolving sports landscape. As countries aspire to improve their sporting abilities, strategic planning and expert guidance becomes critical. To address this, a comprehensive approach is being used, with a focus on the alignment of various stakeholders in the sports industry, including leagues and clubs, investors, and the media. This collaborated effort aims to enhance athletes’ performance and the overall athletic experience.

FLERE HISTORIER FRA Outlook Business

Outlook Business

Outlook Business

Running Out of Steam?

India's digital public infrastructure won global praise with Aadhaar and UPI. But its newer platforms are stumbling at scale, exposing gaps in design, delivery and adoption

time to read

6 mins

October 2025

Outlook Business

Outlook Business

'Values, Versatility and Design are Reshaping Indian Manufacturing'

India's manufacturing playbook is evolving. Shreevar Kheruka, managing director of Borosil, shares the trends reshaping design and consumer demand

time to read

1 min

October 2025

Outlook Business

Outlook Business

Trust NR Narayana Murthy? First Check if it's an AI Video

One of the dangers of AI is the advent of convincing deepfakes generated by morphing images, voice notes and videos that can hoodwink you into erroneously revealing financial details or making payments to scamsters

time to read

5 mins

October 2025

Outlook Business

Outlook Business

Rhythm of Reinvention

For Apollo 24/7's Madhivanan Balakrishnan, playing percussion instruments mirrors the rhythm and focus he brings to leadership- balancing intuition, discipline and flow in every aspect of life

time to read

2 mins

October 2025

Outlook Business

Outlook Business

Diaspora Disconnect

A study finds that migration and trade links are weaker than assumed, with Indian and Chinese migrants showing limited, context-specific economic impact

time to read

3 mins

October 2025

Outlook Business

Outlook Business

Why Leaders Fail

The promise of the future is frequently overshadowed by the weight of legacy. History demonstrates that great leaders and businesses fail because they cling too tightly to their past achievements, thus blurring their vision and ambition for the future.

time to read

3 mins

October 2025

Outlook Business

Outlook Business

Packed With Nostalgia

Rasna grew from humble beginnings in Ahmedabad. Over the decades, it has become a soft-drink concentrate leader and a household name, adapting to changing tastes and markets

time to read

5 mins

October 2025

Outlook Business

Outlook Business

Fight For Lion's Share

Rivals have thrown down the gauntlet to Maruti. Will the market leader rise to the challenge and be able to race ahead?

time to read

15 mins

October 2025

Outlook Business

Outlook Business

Spirit of Ambition

Imported labels no longer have India's premium shelves to themselves as homegrown spirits gain recognition and push for global market share

time to read

6 mins

October 2025

Outlook Business

Outlook Business

Blending Blues

Manoj Sharma pulled into a fuel station on Delhi's Outer Ring Road at least a week before he should have needed to.

time to read

6 mins

October 2025

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