Byrne's evolution from rental provider to solutions partner is its key to success

The company's local expertise, tailored solutions, and sustainable technologies fuel its global ranking and expansion across the region, Quentin Lo tells OGN

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BYRNE'S place among the top global equipment rental companies underscores its deep Middle East expertise, outshining multinational rivals.

The company’s local knowledge of market dynamics, regulations, and client needs delivers unmatched responsiveness. This milestone highlights the region's growing economic clout and Byrne's pivotal role in it.

Beyond equipment, Byrne provides tailored solutions, transforming client outcomes, and driving efficiency, safety, and sustainability.

"By guiding global firms through local regulations and delivering innovative systems, Byrne ensures clients achieve operational and ESG goals, boosting revenue significantly," Quentin Lo, Chief Strategy Officer and Chief Operation Officer, tells OGN energy magazine.

Below are excerpts from the interview:

What does it mean for Byrne to be named among the top 100 global equipment rental companies?

For Byrne, it is more than recognition. It's proof that a company rooted in the Middle East can compete at the highest global level.

The ranking is typically dominated by multinational firms from the US, Europe, and China, which makes it especially meaningful that Byrne is one of two GCC-headquartered companies to achieve this milestone.

This reflects not only the trust of our customers and the dedication of our team, but also the growing influence and confidence of the GCC economy on the global stage.

How does having your headquarters in the Middle East shape Byrne's approach compared to international competitors?

Our advantage is local intelligence and a strong regional geographical footprint. We understand the market dynamics, regulatory frameworks, and customer needs across the GCC far better than someone flying in from outside the region.

Our decisions are made here, close to our customers, and we can respond faster and more precisely.