Driving the future of multi-fuel and electric mobility

Narasimha Jayakumar, CEO of Greaves Retail, discusses its diversification strategy, digital transformation, and future plans for eco-friendly mobility solutions.

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Greaves Retail remains focused on being a fuel-agnostic provider, embracing an asset-light model to offer comprehensive sales, service, and spares for threewheelers (3W), two-wheelers (2W), Small Commercial Vehicles (SCVs), Electric Vehicles (EVs), and construction equipment.

In the dynamic mobility landscape, Greaves Retail has emerged as a key player in the aftermarket and electric vehicle (EV) sectors. By adopting an asset-light, fuel-agnostic strategy, the company excels in providing multi-brand parts and services for two-wheelers, three-wheelers, and small commercial vehicles. With a focus on sustainable transportation, Greaves Retail is expanding its portfolio with innovative products, services, and digital initiatives. In this interview, CEO Narasimha Jayakumar discusses the company’s diversification strategy, commitment to digital transformation, and future plans for eco-friendly mobility solutions.

Can you provide an overview of Greaves Retail and Distribution and its role in the mobility ecosystem?

Greaves Retail focuses on being a fuel-agnostic provider with an asset-light model, offering sales, service, and spares for three-wheelers, two-wheelers, small commercial vehicles, electric vehicles, and construction equipment. Prioritising vehicle uptime and asset productivity, they launched the ‘Greaves Power Raja’ battery range for e-rickshaws and the ‘EV Solutions’ vertical for EV parts and charging stations. With over 10,000 retailers and 250 distributors, their expansion includes digital initiatives like the ‘Greaves Care’ app and mechanic loyalty program. They’re also growing their presence in Tier 2 and Tier 3 cities across northern and eastern India.

Can you explain the strategic rationale behind diversifying into e-rickshaw parts, construction equipment aftermarket, and telecom energy management services?