Dawn to Dust with Sidharth Pansari: Steering Primarc's Legacy into the Future

We follow the dynamic director of the fast-ascendant Primarc Group as he races through his day, forging fresh paths and exploring new horizons.

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As the morning light of Kolkata pierces through his curtains, Sidharth Pansari is already awake. His alarm is set for 6:30 AM, but he allows himself a leisurely ten minutes to reflect. "I don't hit snooze," he laughs. "But I do savour those first few moments of the morning."

It's understandable. It's the only time in the day that he will have wholly to himself. Because, for this Harvard Business School alumnus and the youngest president in the history of CREDAI Bengal, once he swings out of bed it's all action.

Breakfast is a quick and simple affair: a nourishing mix of fruits and nuts. "It's all about starting the day on a healthy note," he says. Fitness isn't just a routine for Sidharth; it's a lifestyle. Over the past decade, with intermittent breaks, he's dedicated himself to physical well-being. His gym sessions focus on mobility and strength training, lasting a rigorous 60 minutes. “

Anil Ambani’s fitness journey inspired me at one point,” he admits. A few years ago, he challenged himself by running a 25km marathon. “My time wasn’t impressive,” he shrugs modestly. “But it wasn’t about the time. It was about overcoming my fears and pushing my boundaries.”

Pushing boundaries, after all, is something at which Primarc excels.

The Primarc Journey

The story of Primarc is as much about legacy as it is about innovation. It began with Sidharth’s father, Mr. Nand Kishore Pansari, now the Chairman Emeritus of Primarc. Starting as a retail partner for Raymond, he quickly turned his outlet at Kolkata’s Poddar Court into the highest-grossing store for the textile giant—a position it has impressively held for nearly 30 years.