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The rise of soft-tech living

LuxeBook

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July/August 2025

Emotionally intelligent, human-centred design is taking over its ‘tech-first’ identity

The rise of soft-tech living

As sunlight filters softly through smart blinds calibrated to your circadian rhythm, your coffee begins to brew exactly the way you like it. There’s no clunky interface, no barked voice commands. Instead, your house responds with intuition. It knows you woke up feeling a little off today, so the lighting is warmer, the playlist gentler. This isn’t the future, it’s the new frontier of living, and it’s called the Soft Tech Home.

Far from the cold sterility we once imagined of Al, today's smart homes are shedding their “tech-first” identity for a more emotionally intelligent, human-centered design. In this new era, devices aren't just responsive, they're perceptive. Machine learning adapts not just to routines, but to moods. Facial microexpressions, tone of voice, even the way you walk through a room can subtly alter your environment in real time. It’s a house that doesn’t just think but feels with you.

AI-powered homes are swiftly becoming the norm, not the exception. Recent market data shows the global smart home sector is projected to expand to $135 billion by 2025, with 45% of U.S. households expected to own at least one Al-enhanced device by then. Notably, 62% of smart-home owners already use Al-driven features voice assistants, smart thermostats, energy optimization tools which deliver tangible benefits like up to 30% savings on utility bills. Meanwhile, 79% of smart devices incorporated Al-driven voice assistants in 2023, and these assistants save users an average of 1.5 hours per week. As energy-efficient, conversational, and proactive technologies become fixtures in everyday living, the Al-powered home is crossing the threshold from niche novelty to mainstream essential.

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