Morpheus Whisky's Expansive India Debut

More than just a whisky, Morpheus marks a new chapter in India's luxury spirit landscape

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Some whiskies enter the market. A rare few enter people's lives. Morpheus Whisky is crafted for the latter. It's for the dreamers who don't just chase ambition, but inhabit it. Inspired by the Greek God of Dreams, Morpheus celebrates individuals who evolve, transform and rise continuously, shaping their world with intention. It's a way of being. The brand speaks to the youth, giving them metaphorical wings to ignite their spirit, pursue their passion, keep hustling and inspire them to rise beyond the ordinary and embrace the call to 'Be Your Dream.'

The brand's debut was met with an overwhelming response in Uttar Pradesh, leading to rapid expansion across Rajasthan and Delhi, and now into four new key markets - Karnataka, Haryana, Goa, and West Bengal. This marks a significant milestone in Radico's entry into India's fast-growing super-premium whisky segment.

Crafted with Finesse and Purpose