Hangovers Get a Luxury Upgrade

"Hangover? There's a luxury package for that" say five-star resorts in a curious mixing of wellness and parties

- Yashita Damani

If you're dedicated about your raging, every weekend can feel like a choose-your-own-hangover: recharge on Friday, rally on Saturday, or repent on Sunday.

It starts with the same familiar throb, the price of one glass too many under fairy lights that refused to dim... you reach for water, regret, and perhaps a greasy breakfast, wishing the morning after came with room service.

In 2025, that wish is being granted and nursed. The reluctant, disinvited hangover (once a private misery), is now being given a plush makeover.

Luxury hotels and wellness retreats across India are finding ways to monetise and make recovery not just bearable, but beautiful. Forget black coffee and cold showers, today's cures come with IV drips, restorative massages, vitamin-infused juices, and even sunrise hikes designed to reset your system.

This burgeoning trend marks a shift in hospitality, where care continues long after checkout time. To understand how the luxury sector is embracing this after-party economy, we spoke to Sunil Jajoria (Executive Chef) and Imna Kumla (Spa Manager) of Anantara Jewel Bagh Jaipur, who shared how recovery is being redefined as intentional self-care in the industry today. Dehydration, fatigue, brain fog, and post-party blues are all nothing but, opportunities for a ritualised renewal.

Recovery hence, is now a profit engine (and a socially acceptable indulgence).This is solely why globally, the hangover economy is estimated at over $1 billion annually, and luxury brands are claiming their slice of the pie.

From Clubs to Yoga Studios