Beauty

With over three decades of experience in the beauty industry, Mr.Biju Kassim is a seasoned leader known for his expertise in brand building, luxury beauty retail, and market expansion.

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Biju Kassim CEO of SS Beauty, Shoppers Stop

"Luxury, to me, is not about price tags-it's about craftsmanship, authenticity, and the story that lingers long after the purchase."

As the Customer Care Associate and CEO of SS Beauty at Shoppers Stop, he plays a pivotal role in shaping the company's beauty division, bringing global best practices to the Indian retail landscape.

Mr. Kassim's career spans the Indian Subcontinent, the Middle East, and Africa, where he has successfully driven brand growth across diverse retail formats and distribution channels. Prior to joining Shoppers Stop, he served as Senior Vice President of Beauty at Reliance Brands Limited, where he played a crucial role in launching and scaling international beauty brands in India. His leadership also extended to a nine-year tenure as Managing Director at Intercraft Trading, where he was instrumental in the company's growth in the beauty and cosmetics sector.

Armed with an MBA and a deep understanding of business strategy, Mr. Kassim combines analytical acumen with a passion for beauty retail. His ability to identify emerging trends, curate exceptional brand portfolios, and elevate customer experiences makes him a key figure in the luxury beauty industry. Under his leadership, Shoppers Stop continues to set new benchmarks in premium beauty retail, offering an elevated shopping experience to discerning consumers.

Diipa Büller Khosla Founder, Inde Wild

"I've always thought that luxury is subjective and varies from person to person. It's not just what you buy, but how it makes you feel, what is able to move you."