Success is What You Really Want

Success is a natural instinct. Everything in nature has a success instinct. If it were not for the success instinct, there would be no plants. There would be no animals. They are born with this natural success instinct, the urge, the drive to get what they want. Yet some people fail. Why? Nature intended for them to succeed. The answer is: People fail only because they have not used the natural success instinct with which they were born.

- Dr Ajai Kumar Agarwal

Her my emphasis is - how the public relations skill can be used by anybody propel the natural success instinct with which they were born. How can it enable anybody to get whatever they want. And let me confess it in very clear terms why I have so much faith in Public Relations skill. I had been very lucky to meet some of the most successful people in the country - from all the fields, right from politics to the entertainment world and successful businessmen who had no much college qualification. When I closely observed and studied their journey I found that they may not be aware about the very existence of something like public relations, but that is what they had been doing all their life to reach at the top and also to remain at the top.

I concluded my study that Public Relations is the best tool to succeed in life and we all are engaged in it subconsciously. Imagine the result it can give when we employ it consciously?