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HOW ARE YOU REALLY USING AI TO TRANSFORM YOUR BUSINESS?

Inc.

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Summer 2025

Get a group of business owners together, and they are apt to one-up one another. In the recent past, this might have been over how much they sold, how much they raised, or how many employees were on their payroll.

- -Jake Kleinman

HOW ARE YOU REALLY USING AI TO TRANSFORM YOUR BUSINESS?

But nowadays, you are just as likely to hear them brag in a new way: about their absolute favorite, most surprising, and most timesaving AI hack.

We talked to more than a dozen founders about AI, and here's the takeaway: They are getting more done than ever, and are absolutely loving it. Every AI hack is unique to the business it helps, but here are some of the best we've heard so far. You may be just a few short prompts away from living your best life as a founder.

ONBOARD AI LIKE A NEW EMPLOYEE

Jonathan Meyers, the CTO of Agentio, a New York City-based ad platform for creator content, treats Anthropic’s popular chatbot CLAUDE like a member of the team. He’s taught Claude everything there is to know about Agentio’s platform and its employees. “We have an internal saying: Onboard Claude like a co-worker,” Meyers says. The more Claude knows about the inner workings of the company, the more useful it gets, especially when it comes to connecting his human employees with the creators using Agentio.

imageHAVE HARD CONVERSATIONS

Ashley Kirkwood, CEO of the sales-training company Speak Your Way to Cash, uses CHATGPT’s custom GPT feature to deal with customers who haven’t paid their bills. “When you have to have a difficult conversation with a client, we'll train these GPTs to handle it,” Kirkwood says. She applies the same thinking to most tasks. Rather than train an employee directly, Kirkwood will train a GPT and tell employees to use it. She even gives them names. “Instead of saying, ‘Use the GPT,’ I’m like, ‘Use Ollie, the objection overcomer.”

Project Cash-Flow Patterns

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