In 3 years, PepsiCo India Doubled its Previous 30-year Capacity

As the director of channel, customer and go-to-market (GTM) development for PepsiCo India, Anand Mohan Sharma has anger on the pulse of India’s consumption story—especially in the food and beverage segment.

- Rasul Bailay

Sharma is a PepsiCo veteran with about 15 years of experience at the Purchase, New York based cola giant.

Sharma spoke to IMAGES Retail about the growth of PepsiCo’s portfolio in India’s general and modern trade, online as well as the growing outof-home category. Edited excerpts...

You look at modern trade. In a way, you have a barometer on the market. If you could just talk about the growth.

There is a modern trade part, there is an e-commerce part and there is also a very big away-from-home category—the QSRs (quick-service-restaurants) and cinemas. We are seeing never-before growth for our categories—both foods and beverages—in all the channels that we operate. There’s a lot of demand for products and for brands which people can trust.

The growth rate for organised retail is 10% to 14%. What is your growth rate?

We are growing even faster in modern trade. I think one big reason for that is all the innovative products that we are launching—it is helping us grow faster than the market.

And what are these innovative products?