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Why Travel Startups Fail? And How to Build One That Lasts
Hotelier India
|April 2025
Tips to pack your vision, plan wisely, and possibly create the next big adventure!

Dreaming of revolutionising the travel industry? Starting a travel startup might seem like a dream; who wouldn’t want to build a business around exploring the world? But here’s the truth: Around 80% of travel startups crash. And the challenges are real. From the overcrowded market to pricing puzzles and fickle customer loyalty, many budding businesses find themselves lost without a map. If you’re dreaming of launching a travel startup, here’s what you need to know before you embark on this journey.
1. Innovation: In the fast-paced travel industry, standing still is the quickest way to fall behind. With new apps, platforms, and technologies constantly reshaping how people explore the world, innovation isn’t just an advantage, it’s a necessity. Travellers today crave personalised experiences, seamless bookings, and unique adventures that go beyond the ordinary. To stay ahead of the curve, travel startups must continuously innovate.
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