ALUPCO's façades unit targets mega-projects with engineering-led strategy

As the Gulf’s construction boom demands faster delivery, higher performance, and closer collaboration, ALUPCO’s Façade International Architectural Systems is redefining what it means to be a façade partner. General Manager Jafar Haddadin tells Gulf Construction how an engineering-led model, local manufacturing, and early engagement are helping bridge the gap between design ambition and execution reality.

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AS SAUDI Arabia and the wider Gulf accelerate delivery of complex mega-projects under ambitious national transformation programmes, ALUPCO’s Façade International Architectural Systems is strengthening its position as an engineering-led supplier that supports the entire building envelope lifecycle.

The company, with global ambitions, maintains a core focus on buildability, performance, and regional execution excellence.

In an exclusive interview with Gulf Construction’s BINA GOVEAS, Jafar Haddadin, General Manager of ALUPCO’s Façade International Architectural Systems, says the company’s competitive edge lies in how it integrates system engineering, regional manufacturing and on-the-ground technical support across the Middle East.

“This allows us to move beyond supplying aluminium profiles and instead support the full building envelope lifecycle,” Haddadin says.

This approach, he says, is increasingly relevant as Saudi Arabia and its Gulf neighbours push ahead with mega-projects under programmes such as Vision 2030, where projects are required to be delivered at greater scale and speed, alongside rising sustainability requirements.

“One of the main challenges in the region is the gap between design ambition and execution reality,” Haddadin says. “Projects often demand high performance and complex geometry, while programmes and budgets remain tight.”

He describes how the company’s dual brand approach - leveraging both the new-generation Aluman ME platform and Vistawall International's legacy of proven architectural glazing systems - addresses this persistent gap in the region's building envelope sector.

ENGINEERING-DRIVEN MODEL