THE QUESTION NO ONE CAN AFFORD TO IGNORE

"ARE WE IN AN AI BUBBLE?" is the number-one question business leaders and investors are asking right now.

- ALYSON SHONTELL Editor-in-Chief, Fortune [e-mail]

Most, including a lot of AI bulls, agree the answer is yes. But how much bigger it could get, and how the party could end, are open questions we sought to explore in this issue.

Fortune’s AI editor, Jeremy Kahn, spent time with Dario and Daniela Amodei, the brother-and-sister cofounders who defected from OpenAI to launch Anthropic (see page 56). While its large language model, Claude, doesn’t have nearly the same name recognition or consumer user base as ChatGPT, it has quietly become the preferred AI solution for enterprise customers, with an estimated one-third or more of the market.

The reason: its reputation for trust and safety—the two most important features all companies need to have to win customers in today’s climate.