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The World's Highest-Paid Female Athletes 2024

Forbes Middle East - English

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February 2025 ENG

Forbes's list of The World's Highest-Paid Female Athletes 2024 revealed that for the first time, 11 women surpassed $10 million in earnings, with tennis superstar Coco Gauff trailing only Naomi Osaka and Serena Williams on the all-time list.

- BRETT KNIGHT AND JUSTIN BIRNBAUM

The World's Highest-Paid Female Athletes 2024

1. Coco Gauff

2024 Earnings: $34.4 million On-Field: $9.4 million Off-Field: $25 million Sport: Tennis Age: 20 Nationality: U.S.

Gauff served as Team USA's co-flag bearer at the Paris Olympics' opening ceremony in July, and while her level of play dipped a bit over the summer, she was back at her best in the fall, winning the China Open and the WTA Finals in Riyadh, Saudi Arabia. That last victory came with a $4.8 million check, but the 20-year-old star makes even more money off the court, where she recently added haircare brand Carol's Daughter, Fanatics, and Naked Juice to a list of long-term partners. She also appeared on the cover of Wheaties boxes during the U.S. Open, honoring her title run in Flushing Meadows a year earlier.

2. Iga Świątek

2024 Earnings: $23.8 million On-Field: $8.8 million Off-Field: $15 million Sport: Tennis Age: 23 Nationality: Poland

Świątek led the 2023 female athletes ranking with an estimated $23.9 million, and she finishes 2024 within $100,000 of that total, with Lancôme and Lego joining her robust sponsor portfolio. But the 23-year-old also experienced turbulence, splitting with her coach and losing the No. 1 singles ranking after 50 straight weeks in the top spot.

3. Eileen Gu

2024 Earnings: $22.1 million On-Field: $100,000 Off-Field: $22 million Sport: Freestyle skiing • Age: 21 Nationality: China

Gu has lucrative endorsement deals with Western brands, including Louis Vuitton, Tiffany & Co., and Porsche as well as Chinese brands such as Anta sportswear, Bosideng jackets, and Mengniu Dairy. With her 16th World Cup victory in December 2024, she moved back into a tie for the career freeskiing lead, but some Chinese social media users have accused Gu, who was born in San Francisco and represents her mother's native China in competition, of being "unpatriotic" and "two-faced."

4. Qinwen Zheng

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