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Egypt's New Open Air Retail Experience

Forbes Middle East - English

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Jan 2023

 Egypt-based Talaat Moustafa Group and AZADEA Group celebrate the opening of several new brands at Open Air Mall, Madinaty, in a move that takes the shopping experience to new heights.

Egypt's New Open Air Retail Experience

Leading Egyptian real estate developer, Talaat Moustafa Group (TMG), and premier lifestyle retailer, AZADEA Group, have joined forces to bring a portfolio of prominent brands to Open Air Mall, an al fresco shopping and lifestyle destination located in Cairo’s luxurious integrated community development, Madinaty. Covering an area of up to 10,000 square meters, the AZADEA brands now opening their doors include ZARA, Oysho, Pull&Bear, Bershka, Stradivarius, and Massimo Dutti, among other big names, providing visitors to Open Air Mall with an elevated shopping experience.

The arrival of these prominent brands to Open Air Mall adds to an existing leisure and retail lineup that includes KIKO Milano, Sunglass Hut, and Virgin Megastore, as well as well-known bakery and café, PAUL. What’s more, the involvement of AZADEA Group itself adds value in the form of decades of industry experience, understanding, and success.

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