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Codebreakers

Forbes Middle East - English

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December 2024 / January 2025

Backed by 200 million in funding, 28-year-old SCOTT WU and his team of competitive coders at Cognition are building an Al tool that can program entirely on its own, potentially disintegrating the whole industry. Is its 2 billion valuation the result of a true breakthrough, or just more Al hype?

- By Rashi Shrivastava and Richard Nieva

Codebreakers

Just before Christmas in 2023, the small team at Cognition was struggling to set up a particularly complex data server for the San Francisco-based AI startup's fledgling coding assistant, Devin. They'd spent hours poring over installation documents and trying different commands but just couldn't get it to work. Tired and frustrated, they decided to see how Devin would handle it.

As the AI sprung into action, it befuddled its creators. "It ran the most witchcraft, black-magic-looking commands," cofounder and head of product Walden Yan, 21, recalls. For a time, it seemed Devin wouldn't do any better than they had. Then a server terminal light that had been red for hours turned green. The data server was up and running.

Devin had deleted a faulty system file the team had overlooked, they realized. "That was the moment it really hit me how much software engineering is going to change," Yan says.

It was the first major task Devin ever completed, and proof of concept for Cognition's vision of AI taking the grunt work out of coding. Now, almost a year later, Devin is handling basic engineering jobs-spotting and fixing bugs, updating chunks of code and migrating them between platforms. Give it a simple prompt-"clean up this codebase"-and it creates a plan of action and executes it. Most times, it works.

HOW TO PLAY IT

By Jon D. Markman

Advances in AI are pushing software coding to digital assistants. The best way to play this productivity trend is ServiceNow, the Santa Clara, California-based maker of a popular enterprise workflow automation platform. The firm's Code Assist Model, coupled with its Now platform, employs generative AI to help developers write code using simple text prompts.

The company claims 8,100 global customers and approximately 85% of Fortune 500 companies.

FLERE HISTORIER FRA Forbes Middle East - English

Forbes Middle East - English

Forbes Middle East - English

SHIFTING ENERGY

For nearly nine decades, Petroleum Development Oman (PDO) has been at the heart of Oman's economic growth. Today, as the first Omani Managing Director of the 88-year-old company, Aflah Al Hadhrami is steering PDO into a new era, one defined by purpose, people, and sustainability.

time to read

7 mins

September 2025 ENG

Forbes Middle East - English

Forbes Middle East - English

SUSTAINABILITY LEADERS 2025

In the Middle East, sustainability continues to move from commitment to action as governments and companies align with global climate goals and national visions.

time to read

3 mins

September 2025 ENG

Forbes Middle East - English

Forbes Middle East - English

NEXT BILLION-DOLLAR STARTUPS

Artificial intelligence dominates this year's list of 25 venture-backed startups we think most likely to reach a $1 billion valuation.

time to read

10 mins

September 2025 ENG

Forbes Middle East - English

Forbes Middle East - English

Money Grows on Trees, Slowly

If you are a very patient investor, you might want to have Angela Davis' CAMPBELL GLOBAL plant you some Douglas fir.

time to read

4 mins

September 2025 ENG

Forbes Middle East - English

Forbes Middle East - English

TURNING WASTE AROUND

Ali Al Dhaheri, Managing Director and CEO of the Tadweer Group, believes that waste can be a powerful resource. As the company strives to divert waste from landfills and reduce emissions in the U.A.E., he's also hoping to have a global impact.

time to read

7 mins

September 2025 ENG

Forbes Middle East - English

Forbes Middle East - English

Crossing Borders

SIDDEEK AHMED, Chairman and Managing Director of travel management company ITL World, expanded the company into the Middle East nearly 20 years ago, having first set up in India. Lured by the rapidly evolving sector then, today he's seeing even more opportunity, both here and abroad.

time to read

4 mins

September 2025 ENG

Forbes Middle East - English

Forbes Middle East - English

FLYING AHEAD

Earlier this year, flynas became the first ever listed carrier in Saudi Arabia to go public, raising $1.1 billion in its landmark IPO. Managing Director and CEO Bander Almohanna now has his sights set on further route expansion and new destinations.

time to read

7 mins

August 2025

Forbes Middle East - English

Forbes Middle East - English

The Vibe-Coding Factory

Stockholm-based LOVABLE has become the world's fastest-growing software startup, hitting over $100 million in annualized revenue in just eight months by using Al to enable millions of non-coders to instantly turn their ideas into websites, apps and online side hustles.

time to read

6 mins

August 2025

Forbes Middle East - English

Forbes Middle East - English

Navigational Hazards

Even with nepotism, protectionism and infinite” liquefied natural gas, THOMAS CROWLEY JR. shows it ain’t easy being the third generation to run an American shipping company.

time to read

6 mins

August 2025

Forbes Middle East - English

Forbes Middle East - English

REDEFINING LUXURY

Noelle Homsy and Chris Nader built luxury ecolodge brand ENVI Lodges to redefine what it means to travel luxuriously and responsibly in the experiential outdoor hospitality space. Now, as they move towards closing their third funding round, bigger plans are on the horizon.

time to read

6 mins

August 2025

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