The Boomranng Effect

In 2016, when British rock band Coldplay performed in Mumbai, Makarand Narkar—then a student at JJ College of Applied Arts—tried desperately to get tickets. Every attempt failed. Eight years later, fate took a surprising turn.

- -Benu Joshi Routh

Makarand Narkar (29)

Co-founder, Boomranng Studio

As co-founder of Boomranng, a Mumbai-based independent multidisciplinary illustration and design studio, the 29-year-old almost disregarded a direct message from a team member of Coldplay that landed in the studio’s Instagram account. Assuming it was a scam, he dismissed it as a marketing ploy. “He emailed us again, saying it was really them and that they wanted to work with us,” Narkar says.

Boomranng became the only Indian studio selected to create a 13-second animation for Coldplay’s song ‘Good Feelings’ from their 10th studio album. The work was part of A Film for the Future—a 44-minute multimedia visual companion to Coldplay’s 2024 album Moon Music—featuring 150 global artistes from 45 countries.