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Communication: the foundation of profitable businesses

Farmer's Weekly

|

November 17, 2023

Communication is paramount in business, and yet many managers give little thought to its importance. Are you one of those, asks Peter Hughes, or are you giving it the attention it deserves?

- Peter Hughes

Communication: the foundation of profitable businesses

Have you ever had your boss make a decision regarding your area of responsibility without informing or involving you? As someone once put it more crudely: “Have you ever been treated like a mushroom, kept in the dark and fed on manure?”

If not, consider yourself fortunate. I have, and I didn’t appreciate it. I know how it affected me and my level of respect for my boss and company, prompting me to leave as soon as possible.

Effective, open communication between boss and employee is the foundation of successful and profitable businesses. It’s the pillar supporting the entire structure and the oil that keeps the business wheels turning.

Good communication leads to employee buy-in to the company’s vision and strategies. It clarifies each person’s role, promotes alignment and a shared sense of purpose, boosts morale and engagement and fosters an efficient and productive work environment.

Furthermore, it cultivates a culture where employees feel comfortable expressing concerns or grievances, leading to a quick resolution of conflicts and encouraging the sharing of ideas for a more creative work environment.

FLERE HISTORIER FRA Farmer's Weekly

Farmer's Weekly

Farmer's Weekly

Christmas books to charm and delight

During the holiday season, one usually takes a well-earned break from the daily rutt, and there is no better time to catch up on some reading. Patricia McCracken has selected a wide spectrum of titles to tuck into.

time to read

4 mins

December 19-26, 2025

Farmer's Weekly

Farmer's Weekly

From chance to choice: a women's rise to farming success

Many raisin producers assume that retiring without a son to take over the farm means the end of the family business. Alcois Blaauw, this year's winner of the Raisins SA Female Producer Award, proves that assumption to be wrong. Glenneis Kriel reports.

time to read

4 mins

December 19-26, 2025

Farmer's Weekly

Farmer's Weekly

Grandparents below, and kids upstairs!

Dear Jonno,My wife and I want to escape to the countryside.

time to read

1 min

December 19-26, 2025

Farmer's Weekly

Farmer's Weekly

The Unseen Protector

The belief in the Unseen Protector or Unseen Shepherd endured for around 600 years, from the 13th century up until the 19th century. The farmer or his wife would provide a bowl of fresh cream and gruel to appease a spirit, whose blessing was imperative for a good summer harvest and animal health and fertility.

time to read

2 mins

December 19-26, 2025

Farmer's Weekly

THE HITCHING POST

I am a 67-year-old farmer residing on a farm near Harding in KwaZulu-Natal.

time to read

1 mins

December 19-26, 2025

Farmer's Weekly

Pet-friendly family accommodation in the Waterberg

With travel time of only a little over three hours from Johannesburg and 30 minutes from Vaalwater, guests will find Waterberg Cottages in Limpopo. Guests can plan a family-friendly holiday or weekend with plenty of activities to keep everyone occupied on this peaceful 2 500ha private game reserve.

time to read

4 mins

December 19-26, 2025

Farmer's Weekly

Farmer's Weekly

The Shuman legacy continues under the watchful eye of a fifth-generation farmer

Ken Shuman, co-owner of Hilson Shuman Farming, is committed to carrying on his father's towering legacy through innovation and adaptation.

time to read

9 mins

December 19-26, 2025

Farmer's Weekly

Farmer's Weekly

History's most famous musket

The Brown Bess musket was the standard issue firearm for British forces from 1722 to 1838. As Mike Burgess writes, this much-loved weapon contributed significantly to the consolidation of the British Empire that by 1922 was in control of a quarter of the earth's surface.

time to read

4 mins

December 19-26, 2025

Farmer's Weekly

Farmer's Weekly

Muddy soil can cause lameness due to footrot

It is important to clean legs and hooves and check for lameness in horses on a daily basis, especially when there is heavy rain

time to read

2 mins

December 19-26, 2025

Farmer's Weekly

Farmer's Weekly

The role of family farmers in sub- Saharan Africa

As part of the United Nations' recognition of family farming as a vital component of the global agricultural landscape, the decade between 2019 to 1928 was declared the Decade for Family Farming globally. Annelie Coleman compiled this report.

time to read

6 mins

December 19-26, 2025

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